The New York Times reported ) that “the pandemic has caused companies to slash TV ad budgets by more than 40 percent- according to the research firm, Kantar. New Challenges (and Opportunities) for Advertisers Creative teams dream up wildly imaginative concepts, and technical problem-solvers dream up inventive ways to make them happen. We’ve always loved this way of working because it’s the ultimate blend of art and science. To produce and distribute content at the speed of change, we at Cobalt, see an exciting movement toward highly-controlled Tabletop cinematography and macro techniques. Some are skipping live-action, all together, and sending the same message via tabletop and animation shoots. In “The Great Film Production Renaissance: Are You Ready,” producer/entertainment executive, Richard Janes, writes about the role of innovation in getting the green light from advertising executives. Join our TV and commercial clients who are back to work and shooting safely with us! We’re always here to help you strategize and succeed :) Whatever your unique requirements are, we’re happy to help accommodate them, so your Safe Shoot is a success! We’re committed to following New Jersey’s good safety guidelines concerning reduced occupancy, mask use, virus mitigation, and more. Our turnkey soundstage offers a comprehensive inventory of onsite production tools supporting small crew size, plus emergency expendables for last-minute problem-solving without needing to run around to multiple vendors. We maintain a thoroughly disinfected space and equipment, with enhanced protocols that include running our industrial-sized ozone machine between shoots. We’re honored that you chose us to support you!
Safe Shoot Update: How productions are shooting safely with us We want to thank our clients and production companies who are trailblazing the world of Safe Shoots with us.
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