But cutting delivery times - as appealing as that sounds to buyers and Amazon - will likely come at the expense of the environment.Īccording to Amazon, its fastest delivery options (one- or same-day shipping) ship units from local inventory storage, which results in shorter travel distances that are less carbon-intensive.
After all, more than 100 million people already pay $119 annually to receive Amazon Prime’s free and fast shipping expediting that service and expanding purchasing options will likely keep customers hooked on Amazon’s services. This move seems predicated on one of Amazon’s core principles - customer obsession. With these changes, Amazon is trying to be the go-to retailer for household items that customers regularly need, in competing with the likes of Target, CVS, and Walmart, wrote Recode’s Jason Del Rey. This allowed the company to cut back on shipping fees by effectively ensuring that customers will spend more on products than Amazon will on shipping. Until recently, if customers wanted to buy $7 razors or a $4 makeup brush, Amazon required them to bundle the products with additional items to hit the $25 minimum. By slashing delivery time in half, it’s also a promise that could have a huge environmental impact. It has also eased off on its minimum purchasing requirement, Recode reported, encouraging customers to buy individual low-cost items that come with free one-day shipping. In April, the e-commerce giant said that it was working to offer free one-day shipping to Prime customers. There had been numerous caveats to Amazon’s free two-day shipping program: For orders with some small items, Prime has required customers to spend a minimum of $25 before they qualify for free shipping, and orders, in general, can take longer than two days to reach a customer. Since 2005, Amazon has attracted hundreds of millions of customers to its Prime membership program by promising one thing - free and fast shipping, with products arriving within 48 hours or less.
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